When that pancake craving hits, there's just one restaurant chain that may truly satisfy it like no other: IHOP. The International House of Pancakes is the go-to when it comes to something that is often curable with that fluffy breakfast food, from hangovers to breakups. With a menu that's extensive in the flavors and a syrup caddy that has a topping for every mood, there's really nothing to not love concerning the chain. Even their annual Rooty Tooty Fresh 'n Fruity pancakes which come free on fan's birthdays every year is something to appear toward. And, now, fans may have much more to rejoice over: IHOP is opening up yet another restaurant and, this time, you can get the pancakes twice as fast.
The new chain is known as Flip'd and it's officially being called a 'fast-casual' breakfast restaurant. By having an IHOP-inspired menu, it'll encourage customers to order their favorites to visit, complete with a few surprises added too for that true pancake lovers of the world. There's already lots of excitement surrounding the new opening of this restaurant and all it entails, aside from only the fact that everything people loved about the original pancake house will be produced even quicker. Here's everything we know about what you can expect.
The Flagship Restaurant
The first Flip'd restaurant was intended to be open right now but because with everything else throughout the pandemic, its opening was pushed back. In 2022, the chain had announced the first Flip'd could be opening in Atlanta, also it was intended to be the first flagship restaurant. The aim of the restaurant ended up being to create something that was still being as loveable as IHOP but tailored to city centers, meaning the same great menu options, but much more quickly available. Instead of having a full-service, sit-down restaurant, in a bizarre twist of fate, the restaurant was going to cater to takeout – something which we needed a lot of during 2022. Customers even could have been able to place their orders ahead for pickup and have them delivered, along with being given the choice for pre-made salads, wraps, and pastries.
With an original opening date of April 2022, the launch was pushed back. The intention was to open Flip'd restaurants in a number of other cities, too, including Bay area, New York, Denver, and Washington D.C. It took more than a year but Flip'd is finally back in line, and fans are now able to expect the first (originally delayed) flagship store to spread out in a single of those cities – but it won't be Atlanta.
A New Marketing Strategy
While Flip'd started out using the aim of basically being a grab-and-go stop for IHOP's best, the company has since switched gears. Rather than opting for densely-populated cities right from the start, the initial Flip'd restaurant will be in Nyc but will then be accompanied by some more slightly unconventional locations. Stick to the The big apple, Flip'd can look in Columbus, Ohio, Dublin, Ohio, and Lawrence, Kansas. As opposed to cities, the goal would be to now open in metropolitan areas which are larger than most, as well as suburban areas, using the focus being on non-traditional locations for any chain restaurant such as IHOP.
Following the pandemic, the organization has said that although their strategy is different, the idea still remains, if not more so, relevant to the dining needs which exist today. Now, more than ever, individuals are looking for the option to pick up food and takeout, meaning Flip'd is coming about just the right time. Customers will be able to order from the kiosk within the restaurants or at the counter, in addition to through online ordering.
The Menu
Of course, we all want to be aware what kind of menu Flip'd will curate, especially coming from the creators of IHOP. Customers can get items like Build-Your-Own breakfast bowls and Pancake Bowls, various egg dishes, and sandwiches. Although breakfast will be an all-day event, customers can also anticipate lunch-themed meals for example burritos, burrito bowls, Angus steak burgers, and chicken sandwiches. Obviously, an array of coffee drinks may also be on the menu – because no breakfast is finished with no jolt.
Also, if you are asking yourself exactly what a Build-Your-Own breakfast may be like, at Flip'd, it'll begin with a pancake bar. This really is something new and innovative which has yet to be seen in an IHOP restaurant and it's keeping in theme using the grab-and-go type of the brand new flagship chain. Finally, customers possess the capacity to create their particular pancake combinations, and that is a lot more than an IHOP lover could ask for.
